We’re excited to spotlight our recent partnership with GRNDHOUSE, a leading digital fitness brand, in the development and production of their inaugural hardware product: The GRNDHOUSE Strap — the brand’s first wearable fitness tracker designed specifically for strength training.

As the exclusive manufacturing partner, we played a critical role in bringing this product to life, from prototype development to final production. The GRNDHOUSE Strap is more than a fitness accessory — it’s a key component in GRNDHOUSE’s expansion into the connected fitness hardware space, and a first-of-its-kind wearable designed to meet the unique needs of strength-focused athletes.

Key Product Highlights:

• Strength-Optimized Tracking: The strap features a proprietary algorithm tailored to resistance training — a growing but underserved segment in the wearable market.

• Integrated Metrics: Real-time heart rate, calorie tracking, and GRNDHOUSE’s exclusive Hustle Score are all accessible via the companion app.

• Frictionless Syncing: A seamless user experience — just sync the strap to the app and start training.

Strategic Significance:

• Positions GRNDHOUSE competitively in the $100B+ global wearables market.

• Enhances user retention and engagement through integrated hardware/software ecosystem.

• Opens doors to future data-driven fitness services, personalization, and community building.

Our involvement in this project reflects not just manufacturing capabilities, but our commitment to helping visionary brands scale through innovative, user-focused hardware. The GRNDHOUSE Strap represents a strong alignment of product-market fit, technical excellence, and forward-looking business strategy.